Home > News > Cross-cultural counterfeits

More News

 
internship communication spca

Internship helps animals

As an intern, 2021 communication graduate Regina Donato gained valuable experience while helping the Delaware SPCA "make a name for ourselves on social media," the organization says.
 
fulbright student award 2021

Fulbright winner

Kathrin Reed, a doctoral student in political science and international relations, has received a Fulbright U.S. Student Program award, which she will use to conduct field research in Cambodia.
 
CONNECT
Make a GiftYouTubeEMailTwitter

Cross-cultural counterfeits

Image Picker for Section 0
Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

Research explores reasons for buying fake luxury goods

 

Jaehee Jung conducted research on consumer preferences in different cultures, including South Korea, where vendors are shown selling wares on the street.

Just as people from different cultures have different reasons for wanting luxury goods, they also have a variety of reasons for buying or refusing to buy counterfeit items, a University of Delaware researcher found in comparing German and Korean consumers.

Jaehee Jung, associate professor of fashion and apparel studies, is the co-author of a new paper that has been accepted for publication in Luxury Research Journal.

She and co-authors from Leibniz University of Hannover in Germany and Kyung Hee University in South Korea studied consumer behavior in regard to genuine vs. counterfeit luxury goods, from handbags and shoes to cars and fine wine.

We looked at the perception people have of counterfeit luxury goods and why they decide to buy them, said Jung, who collected data for the study while on a sabbatical in South Korea.

Is price the only determinant of why people choose a counterfeit item instead of a genuine one? We thought that if price was the only reason, then everyone would buy counterfeits because they cost less.

There must be other reasons than just price, she decided, and she suspected that those reasons would differ among consumers in different cultures and countries.

The research grew out of previous work Jung did exploring the perception of luxury goods in various cultures. That study, focusing on the purchase of genuine items, found that Americans buy such goods for hedonistic reasons of self-fulfillment while French consumers, for example, value the items because they are expensive and exclusive.

Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

 

 

Jaehee Jung, associate professor of fashion and apparel studies, says her research found that consumers in Germany and South Korea had different perceptions of counterfeits.

For the new study, the researchers gathered data from consumers in Germany and South Korea, both countries with large luxury markets of both genuine and counterfeit goods. They found individual differences but also some similarities within countries.

We found that peoples perceptions are what really determines the market for counterfeits, and we found cultural patterns, Jung said. German consumers want high-quality goods, and they worry that counterfeits wont have the quality they desire. Korean consumers are more concerned about social perceptions and making a good impression on others. They worry that people will think less of them if they are known to buy counterfeits.

Jung said those attitudes toward counterfeit items fit larger cultural patterns. Korean culture in general has a high level of social consciousness, while Germans, like Americans, put more emphasis on self-motivation.

The researchers hope to extend their cross-cultural work and examine counterfeit markets in countries such as China, India and Brazil, where demand for luxury goods is soaring. 

The ultimate goal of learning why consumers will or wont buy fake items is to create educational campaigns and other efforts to weaken the global counterfeit industry, which costs genuine manufacturers billions of dollars in sales and dilutes the value of their brands. 

Theres no shortage of demand for counterfeits, so developing prevention strategies is difficult, Jung said. What weve learned is that to have effective strategies, we have to be country-specific. Even being culture-specific isnt enough; Korea is not the same as Germany, but its also not the same as China and other Asian countries.

Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Image Rendition

Change the way the image is cropped for this page layout.

Media Size

Cycle through size options for this image or video.

Original
50%
66%
100%
Fixed Portrait 1
Fixed Portrait 2
Cancel
Media Right/Left-Align

Align the media panel to the right/left in this section.

Insert Image

Open the image pane in this body section. Click in the image pane to select an image from the image library.

Insert Video

Open the video pane in this body section. Click in the video pane to embed a video. Click ? for step-by-step instructions.

Remove Image

Remove the image from the media panel. This does not delete the image from the library.

Remove Video

Remove the video from the media panel.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Media Right/Left-Align

Align the media panel to the right/left in this section.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Media Right/Left-Align

Align the media panel to the right/left in this section.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Move Down

Move this whole section down, swapping places with the section below it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Media Right/Left-Align

Align the media panel to the right/left in this section.

 

 
Move Up

Move this whole section up, swapping places with the section above it.

Code Cleaner

Check for and fix problems in the body text. Text pasted in from other sources may contain malformed HTML which the code cleaner will remove.

Accordion is OFF

Accordion feature turned off, click to turn on.

Accordion is ON

Accordion featurd turned on, click to turn off.

Media Right/Left-Align

Align the media panel to the right/left in this section.

 

 
News Story Supporting Images and Text
Used in the Home Page News Listing and for the News Rollup Page
UD's Jaehee Jung has studied the perception people have of counterfeit luxury goods and why they decide to buy--or not buy--them.
6/4/2015
 
Page Settings and MetaData:
(Not Shown on the Page)
Page Settings
Counterfeit goods
No
 
 
MetaData for Search Engine Optimization